AUDIENCE ANALYTICS

Know your audience.
See their experience.

Find out which devices, browsers and countries make up your recorded traffic. Move from a percentage to a visit you can watch.

14 days · No credit card · No additional audience setup after installation

Understand repeat visits

Compare new and returning browsers, then explore their retained visit timelines. Follow page paths, active time and recorded events across visits within your selected period.

From audience to action

Use conversion breakdowns to investigate a browser or device group. Compare its captured errors and performance, then watch a recording to understand the experience behind the numbers.

Explore acquisition and conversion insights →

Context you can interpret

Reports cover retained recordings on the selected website and date range. A browser ID is not a guaranteed person. Unique-visitor charts use each browser’s latest visit context in the period. Countries are approximate IP locations, and tablet classification is an estimate. Missing context stays unavailable rather than being guessed.

See where visitors come from

Explore approximate state, province and city locations in a geographic heatmap. Switch to count-sized dots, zoom into regions, and open recordings from a location. Choose unique browser visitors or sessions; visitors use their latest visit in the selected period.

Regional locations use DB-IP City Lite. IP-based estimates can be affected by VPNs and mobile networks. Visits without regional location remain in totals and are excluded from map points. Retained IP addresses may be backfilled using the current database.